Our Marketing strategy is to create a strong emotional bond with our customer. To implement the strategy successfully it is fundamental to have an integrated approach across the different brand drivers: products, communication, purchase experience, Customer Relationship Management and services.

Customer Service delivers the brand promise through best-in-class customer service operations. Gain and deepen customer insights. Drive customers to purchase our brands repeatedly. Profitably grow our operations in spare parts sales and service contracts while delivering on the brand promise and keep warranty cost at the lowest possible level.

Our Sales organization is based in 12 operating market regions :Sales Northern/Western Europe, Sales South/Eastern Europe and Sales Middle East Region. To execute our "Go to market strategy", it's fundamental to be present in all profitable markets, to strengthen the existing trade relationships and to explore new partner opportunties.

Our Supply Chain function is dedicated to fulfilling the requests of the market as much as possible, whilst also adapting them to the reality of our supply base.The main objectives are always: to deliver in time, to supply high service levels and to manage costs.

Our Operations &Technology organization is a multicultural group (11 locations with 13 production Plants). The Capability to understand social/political & macroeconomics trends are crucial to define our Manufacturing strategy. Maintaining the right balance between short term action and long term strategy with a continuous external benchmarking is essential to guarantee sustainable competitive advantage to support our Brand Strategy.

F&A - Is one of the support functions (with Legal, Human Resources and Information Systems) to support the core business. Main areas are: European Operations (Headquarters), Tax, Treasury, European Credit, Finance in commercial organizations, Finance in factories, Shared Services Center (Dublin) . Pan-European function with the creation in 1995 of the Shared Services Center. The Shared Service Center is the culmination of a strategy of centralization and optimization of the F&A organization. Through a “culture of service”, the objective for F&A organization is to serve external customers and internal business partners.